Your Content Is Good. Your Network Is Wrong.

You write a sharp post about AI for Canadian SMBs. It gets 40 impressions. You wonder if the writing is the problem.

It's not. Your network is.

If 39% of your followers are in Paris and you're selling to Ontario, the algorithm is doing exactly what it should — showing your content to people who follow you. They're just not your market anymore.

Content doesn't fix a network mismatch. Connections do.

Twenty targeted connection requests per week to the right people in the right geography will do more for your reach than twenty posts to the wrong audience.

Build the network first. Then the content holds them.